Line Sheet
For Spring/Summer 2023
For Spring/Summer 2023
The Ask
The objective of this project was to create a detailed line sheet featuring a minimum of eight styles, each with three colorways, fabric content, size range, wholesale prices, MSRP, and delivery dates. The project also involved presenting this collection through a digital format, discussing elements like target market, inspiration, company information, materials, silhouettes, and pricing.
The Process
I chose to create a detailed line sheet for an activewear brand capsule, "A Boa Vida," in collaboration with Fabletics.
To create the sportswear brand "A Boa Vida" because of my passion for athletics and my long-standing fascination with Portuguese culture, particularly its art, architecture, and agriculture. As an athlete, I wanted to design a collection that fused performance with style, reflecting my personal interests and background. The concept of "A Boa Vida" came to life after I started with a mood board, gathering inspiration from Portugal's vibrant landscapes and agricultural beauty. This mood board helped me capture the essence of the collection's vibe—one that is both active and artistic, blending my athletic lifestyle with my love for Portugal's rich cultural heritage.
MY WORK
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MY WORK ⋆
The next phase of the project involved developing the visual aspects of the collection. I started by creating a mood board to capture the vibe of the brand, using photos that reflected the colors, textures, and patterns found in Portuguese culture and landscapes. From these photos, I selected specific color swatches that would serve as the foundation for my textile development. The color palette was intentionally chosen to evoke the vibrant energy of Portugal, drawing inspiration from its natural and cultural beauty.
Using Adobe Illustrator, I transformed the mood board's colors and textures into custom patterns for the collection. I began by lining tracing key elements from the images—such as geometric shapes, botanical motifs, and architectural details—to create stylized icons. These icons were then arranged and repeated in various formations to develop the patterns featured on the garments. The patterns were designed to add depth and uniqueness to the collection, reinforcing the brand’s connection to both athleticism and Portuguese heritage. Through this process, I was able to seamlessly blend artistic inspiration with activewear functionality, creating patterns that felt both modern and rooted in tradition.
SKILLS
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SKILLS ⋆
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Proficient use of Adobe Illustrator for creating silhouettes, custom patterns, and technical drawings, using tools like line tracing to create unique design elements.
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Ability to choose and develop color palettes based on mood board inspiration and translate them into cohesive, fashion-forward textile designs.
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Creating custom patterns by tracing elements from inspirational imagery and arranging them to form unique, repeatable patterns for activewear pieces.
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Skill in gathering and analyzing product data for accurate line sheet creation, ensuring all product details align with industry standards.
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Understanding of wholesale pricing, MSRP, and the importance of price alignment with the target market’s expectations.
Outcome
Through this project, I gained invaluable experience in the entire design process, from conceptualizing a brand to creating detailed line sheets. I enhanced my skills in textile development by selecting color swatches and developing patterns based on inspiration from my mood board. Using Adobe Illustrator, I learned how to translate these ideas into custom patterns, gaining proficiency in digital design techniques such as line tracing and creating repeatable motifs.
I also deepened my understanding of how to balance functionality with style, especially in the context of activewear, and honed my ability to convey a brand’s identity through its designs. This project pushed me to think critically about pricing strategies, market trends, and how to present a cohesive collection that aligns with both consumer needs and aesthetic goals. It is definitely one of my favorite projects I have done in my college career thus far. Overall, this assignment solidified my technical design skills while fueling my passion for fashion design and branding.
