Fashion Forecast
For Fall/Winter 2025
For Fall/Winter 2025
The Ask
This forecast, developed in December 2023, provides an insightful and data-driven projection for Fall/Winter 2025. It equips industry professionals with actionable trends inspired by cultural influences, consumer behavior, and innovative design principles, serving as a guide for future collections aligned with emerging market demands.
The Process
The Fall/Winter 2025 fashion forecast project concluded in December 2023 as part of a group assignment for my fashion forecasting class. Our team worked collaboratively to create a comprehensive, short-term forecast, focusing on trends that would resonate with industry professionals. We followed a structured process, starting with research, then moving into creative development, and finally assembling the presentation. Each team member contributed to different sections, ensuring thorough coverage of the forecast. We used Google Drive for smooth communication and real-time updates, maintaining a well-coordinated approach.
While I took the lead in researching these sections, the entire team worked collaboratively to develop the forecast. We brainstormed and created mood boards together, selecting imagery and colors that reflected our theme of "Renewed Belief." As a group, we also developed the color stories, ensuring they aligned with the season’s mood and forecast.
MY WORK
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MY WORK ⋆
Title Slide
Contributed to designing the title slide to set the tone for the presentation, ensuring that it reflected the core theme of our forecast, "Renewed Belief." I helped with the layout and visual composition, ensuring it was both professional and impactful.
Target Market Analysis
Researched the evolution of the target market, developing a customer profile that examined past, present, and future demographics, psychographics, and key drivers. This analysis helped to predict future trends and understand how consumer behavior has shifted over time.
Trims and Details
Conducted in-depth research on fabrics, patterns, trims, and details that aligned with our theme, focusing on innovative materials like "Exposed Zippers" and "Sustainable Leather." I ensured each element was carefully selected and clearly captioned for relevance to Fall/Winter 2025 trends.
Accessories
I focused on researching key accessories for the forecast, such as silver jewelry, utility jackets, and crossbody bags, delving into their functionality and fashion-forward appeal.
Reflecting the "Renewed Belief" theme, which emphasizes practicality, sustainability, and versatility. Silver jewelrysymbolizes timeless elegance and sustainability, aligning with the growing demand for eco-conscious yet stylish pieces. Utility jackets represent the increasing desire for functional fashion, combining durability with modern style, while crossbody bags are practical accessories that cater to the on-the-go lifestyle, offering both convenience and aesthetic appeal. These accessories were carefully selected to highlight their relevance to the season's trends and evolving consumer preferences.
SKILLS
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SKILLS ⋆
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Transferable skills in creative problem-solving and critical thinking were applied through assignments and projects.
Research projects, forecasting projections, and management skills were developed.
Self and peer-directed learning capabilities were enhanced.
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A comprehensive understanding of the fashion industry was gained, with a focus on transforming it into an ethical and sustainable business model.
Sustainability, ethics, economics, culture, global supply chain, design principles, and contemporary fashion history were incorporated.
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Technical skills in software such as Photoshop, Illustrator, CLO 3D, Excel, and Word were developed.
Retail math and portfolio development were learned.
Expertise in visual presentation, ideation, and design principles was built.
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Professional verbal, visual, and digital presentation skills were exhibited.
Punctuality was demonstrated, deadlines were met, dependability was shown, and effective communication was maintained.
Professionalism in teamwork and handling critical feedback was demonstrated.
Outcome
Once the forecast was completed, our group presented our findings to faculty, peers, and Michael Leahy, a trend forecaster from Fashion Snoops. Michael provided invaluable feedback, helping us refine our ideas and ensuring the accuracy and relevance of our forecast. His insights allowed us to strengthen our methodology and ground our predictions in solid trend forecasting practices.
This project was an excellent learning opportunity, allowing me to apply my fashion forecasting knowledge while collaborating closely with my team. The final presentation was a professional, well-rounded forecast that demonstrated our collective research, creative problem-solving, and critical thinking skills.